ISSN 2694-3883
Vol. 2, Issue 1, 2019January 01, 2019 PDT
Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?
Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?
Linwan Wu,
Wu, Linwan. 2019. “Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?” Journal of Communication Technology 2 (1): 1–35. https://doi.org/10.51548/joctec-2019-001.