ISSN 2694-3883
Vol. 2, Issue 1, 2019January 01, 2019 PDT
Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?
Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?
Linwan Wu,
Articles in Vol. 2, Issue 1, 2019
Vol. 2, Issue 1, 2019
- Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?Linwan Wu
- Hey, Nice Run!: Exploring Factors Related to Exercise, Self-Monitoring and Motives for Exercise App UseMichael FullerDavid AtkinRory McGloinKimberly Embacher
- First-Time Mothers: For Vaccine Questions, Consult Your Peers on FacebookAmanda Bradshaw
Wu, Linwan. 2019. “Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?” Journal of Communication Technology 2 (1): 1–35. https://doi.org/10.51548/joctec-2019-001.