ISSN 2694-3883
Vol. 4, Issue 2, 2021June 20, 2021 PDT
Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising
Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising
Xiaowen Xu, Tai-Yee Wu, David Atkin,
Articles in Vol. 4, Issue 2, 2021
Vol. 4, Issue 2, 2021
- Social Construction of Blockchain on Social Media: Framing Public Discourses on TwitterPeter Chow-WhiteAhmed Al-RawiAlberto LusoliVu Thuy Anh Phan
- Effects of Website Credibility and Brand Trust on Responses to Online Behavioral AdvertisingXiaowen XuTai-Yee WuDavid Atkin
- Extending the Hyperpersonal Model to Observing Others: The Hyperperception ModelChristopher CarpenterErin Spottswood
- User Experience (UX) Matters: What are the Most Desired Skills in the UX Designer and UX Researcher Job AdsRuoxu WangJin Yang
- The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]Hanna Gawel
- Ethics for a Digital Age (Vol. II) [Book Review]Emily Stones
Xu, Xiaowen, Tai-Yee Wu, and David Atkin. 2021. “Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising.” Journal of Communication Technology 4 (2): 32–57. https://doi.org/10.51548/joctec-2021-009.