ISSN 2694-3883
Vol. 4, Issue 2, 2021June 20, 2021 PDT
Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising
Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising
Xiaowen Xu, Tai-Yee Wu, David Atkin,
Xu, Xiaowen, Tai-Yee Wu, and David Atkin. 2021. “Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising.” Journal of Communication Technology 4 (2): 32–57. https://doi.org/10.51548/joctec-2021-009.