ISSN 2694-3883
Vol. 7, Issue 1, 2025January 01, 2025 PDT
Extending Uses and Gratifications Theory to examine creative activity of social media creators and entrepreneurs
Extending Uses and Gratifications Theory to examine creative activity of social media creators and entrepreneurs
D. J. Atkin, L. W. Jeffres, K. A. Neuendorf,
Atkin, D. J., L. W. Jeffres, and K. A. Neuendorf. 2025. “Extending Uses and Gratifications Theory to Examine Creative Activity of Social Media Creators and Entrepreneurs.” Journal of Communication Technology 7 (1): 37–62. https://doi.org/10.51548/joctec.7.1.2025.02.