A Decade of Super Bowl Ads (2015-2024): A Content Analysis of Trends and User Engagement

Ruoxu Wang; Jin Yang; Joel Nichols; Aaliyah Brown; Kittie Sullivan Baldwin

doi:10.51548/82202602

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ISSN 2694-3883

Research Articles

Vol. 8, Issue 2, 2026

September 12, 2026 PDT

A Decade of Super Bowl Ads (2015-2024): A Content Analysis of Trends and User Engagement

Ruoxu Wang^†, Jin Yang^†, Joel Nichols, Aaliyah Brown, Kittie Sullivan Baldwin,

superbowladvertisementssuperbowl adscontent analysistrendsuser engagement

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• https://doi.org/10.51548/82202602

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Articles in Vol. 8, Issue 2, 2026

Vol. 8, Issue 2, 2026

A Decade of Super Bowl Ads (2015-2024): A Content Analysis of Trends and User Engagement
Ruoxu WangJin YangJoel NicholsAaliyah BrownKittie Sullivan Baldwin
Love in the Virtual Age: Public Sentiments on Dating in the Metaverse
Farah AzharEsther Ehino Akheituame
AI Under the Desk: Exploring the Predictors of Generative AI Adoption in College Learning
Cheng ChenQian XuJenny JiangYang Cheng
Generative Misinformation: Influencers, AI and the Spread of Misinformation During the 2024 US Presidential Campaigns
Staci SmithAngela Dwyer

Journal of Communication Technology

Wang, R., Yang, J., Nichols, J., Brown, A., & Sullivan Baldwin, K. (2026). A Decade of Super Bowl Ads (2015-2024): A Content Analysis of Trends and User Engagement. Journal of Communication Technology, 8(2). https://doi.org/10.51548/82202602

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