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ISSN 2694-3883
Research Articles
Vol. 6, Issue 1, 2024April 01, 2024 PDT

Impact of Consumer Socialization on TikTok Intensity and Addiction: The Moderating Role of Individual Characteristics

Shu-Chuan Chu, Juan Mundel, Tao Deng,
Social mediaconsumer socializationTikTok intensityTikTok addictionpersonality
https://doi.org/10.51548/joctec.6.1.2024.02

Articles in Vol. 6, Issue 1, 2024

Vol. 6, Issue 1, 2024
  • Impact of Online Patient Reviews: Three Choice-based Conjoint Experiments of Hospital and Physician Ratings
    Yaguang ZhuCameron W. Piercy
  • Impact of Consumer Socialization on TikTok Intensity and Addiction: The Moderating Role of Individual Characteristics
    Shu-Chuan ChuJuan MundelTao Deng
  • Vicarious Learning of Social Media Political Expression: The Role of Expected Outcomes and Appropriate Communication Competence
    Alcides VelasquezDan Hee KimAndrea Quenette
  • Divided Cowboy Hat: Exploring the Digital Divide among Beef Cattle Producers around the Texas Panhandle
    Shibo Wang
Journal of Communication Technology
Chu, Shu-Chuan, Juan Mundel, and Tao Deng. 2024. “Impact of Consumer Socialization on TikTok Intensity and Addiction: The Moderating Role of Individual Characteristics.” Journal of Communication Technology 6 (1): 24–50. https://doi.org/10.51548/joctec.6.1.2024.02.
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