ISSN 2694-3883
Vol. 8, Issue 1, 2026March 14, 2026 PDT
The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment
The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment
Fisher, Nate. S. (2026). The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment. Journal of Communication Technology, 8(1). https://doi.org/10.51548/81202602