The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment

Nate. S. Fisher

doi:10.51548/81202602

Fisher, Nate. S. (2026). The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment. Journal of Communication Technology, 8(1). https://doi.org/10.51548/81202602

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