ISSN 2694-3883
Vol. 8, Issue 1, 2026March 14, 2026 PDT
The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment
The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment
Articles in Vol. 8, Issue 1, 2026
Vol. 8, Issue 1, 2026
- The Global Privacy Frontier: Bridging User Expectations and AI in Mental Health TechnologySalauddin AhmedMohammad Asaduzzaman
- The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online ExperimentNate. S. Fisher
- To Switch to Big Screens or Not: Effect of News Features and Device on Future News-Seeking and Narrative TransportationIan HawkinsMingxiao Sui
- Exploring How Social Media Message Modality Influences Information Overload, Effectiveness, and Intention to Follow Healthy Eating SuggestionsMengyan MaSaleem Alhabash
Fisher, Nate. S. (2026). The Roles of Parasocial Relationships, Value Co-creation, Host-read Ads and Persuasion Knowledge in Podcast Ad Outcomes: An Online Experiment. Journal of Communication Technology, 8(1). https://doi.org/10.51548/81202602