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Liefu Jiang
Chicago State University, Chicago, IL, USA (Correspondence: yljiang@csu.edu)
Citation: Jiang, L. (2025). The effect of perceived media influence: Factors affecting corrective actions on Social Media. Journal of Communication Technology, 7(1), 63-97. DOI: 10.51548/joctec.7.1.2025.03
Abstract: Through an experiment with 199 participants, this paper tested the causal relationships between perceived media reach, perceived media influence, and different levels of corrective actions on social media. Findings show that perceived media reach can influence participants' likelihood of taking low-level corrective actions, and medium-level actions through perceived media influence. This paper contributes to corrective action studies by providing evidence of causality between antecedents and different levels of corrective actions, which helps researchers investigate corrective actions more accurately.
Keywords: Social media, corrective action, perceived media reach, perceived media influence, experiment