The Journal of Communication Technology (JoCTEC) is an official journal of the Communication Technology division of the Association for Education in Journalism and Mass Communication (AEJMC).


 Dislike and warn: Different levels of corrective actions on social media 

Liefu Jiang
Chicago State University, Chicago, IL, USA, (Correspondence:  ljiang@csu.edu )

Abstract:  Through a survey with 193 participants, this paper investigates individuals’ frequency of taking corrective actions when exposed to unfavorable information on social media. Examining through four perspectives, including cognitive effort, expected influence, creativity, and engagement levels, 11 forms of corrective actions were ranked in three ordered levels. This paper contributes to corrective action studies by providing a new approach to investigating corrective actions, which helps researchers measure corrective actions more accurately. 

Keywords:  Corrective Action, Social Media, Unfavorable Information, Ordered Level